NFL Commercial VFX

This commercial aired during the Super Bowl several years ago.  (I think it was 2011) for some reason I keep losing track of it.  Now there are no guarantees that this link will always be active but hopefully it will be.  I think that it's very well done.  The VFX work and color correction is very impressive. I believe that the design agency that produced this was GREY.

https://www.youtube.com/watch?v=hIrrOKxVXKs